Joe Bonamassa first laid eyes on the "Cradle Rock" Strat® as a teenager at the Philadelphia Guitar Show in 1994. He purchased the then-pristine 1963 Sunburst...

In 1968 Jimi Hendrix played a Strat loaded with pickups hand-wound by Seymour. Fifty years later we are proud to share a piece of that history with you.

On a chilly evening in March of 1968, Jimi Hendrix asked a young Seymour W. Duncan to walk his guitar up onstage. That Strat was...

Voiced by Mark Holcomb, his signature Alpha & Omega set is now available once again due to popular demand!

The progressive metal virtuosos of Periphery are known for their technically complex rhythms and precise tones - tones which require pickups with just the right amount of...

When Slash was given the honor of having a Gibson Les Paul Signature model built, we sent over the same Alnico 2 Pro humbuckers that he has used for decades. Turns out, the new guitars sounded noticeably different than the original.

So we accepted the challenge to make him a new...

Jared James Nichols burst onto the scene as a throwback to the P90 playing power trio titans of the 70s. To deliver his signature sound, he needed a P90 that was voiced with limitless range that could cover everything from sparkling cleans to barking dirty tones. In his own words, he needed...

Jared James Nichols burst onto the scene as a throwback to the P90 playing power trio titans of the 70s. To deliver his signature sound, he needed a P90 that was voiced with limitless range that could cover everything from sparkling cleans to barking dirty tones. In his own words, he needed...