Joe Bonamassa first laid eyes on the "Cradle Rock" Strat® as a teenager at the Philadelphia Guitar Show in 1994. He purchased the then-pristine 1963 Sunburst Fender Stratocaster®, and it became one of the most sentimental pieces in his collection. Named after the Rory Gallagher tune Joe...

When Slash was given the honor of having a Gibson Les Paul Signature model built, we sent over the same Alnico 2 Pro humbuckers that he has used for decades. Turns out, the new guitars sounded noticeably different than the original.

So we accepted the challenge to make him a new...

Jared James Nichols burst onto the scene as a throwback to the P90 playing power trio titans of the 70s. To deliver his signature sound, he needed a P90 that was voiced with limitless range that could cover everything from sparkling cleans to barking dirty tones. In his own words, he needed...

Jared James Nichols burst onto the scene as a throwback to the P90 playing power trio titans of the 70s. To deliver his signature sound, he needed a P90 that was voiced with limitless range that could cover everything from sparkling cleans to barking dirty tones. In his own words, he needed...